H&M, one of the giants of the fashion industry, has decided to embark on a journey towards sustainability by introducing second-hand clothing to its iconic Regent Street store in London starting from October 5th. This initiative arises in a context where sustainability and ecological responsibility take center stage, driving brands to adopt more environmentally friendly practices.
With an eye on future European Union regulations aimed at reducing textile waste, H&M has taken the initiative by recognizing the need to transform the way the fashion industry operates.
La colección “PRE-LOVED”, dirigida al público femenino en la tienda de Regent Street, será una amalgama de piezas de diferentes marcas y diseñadores, incluyendo las propias submarcas de H&M, como Arket, Cos, Monki y Weekday. Esta tienda londinense se suma a la lista de establecimientos de H&M que ya han abrazado la moda de segunda mano, siguiendo los pasos de la tienda en Barcelona y las plataformas en línea en Suecia y Alemania.
The range of garments for the Fall-Winter 2023 season promises to be eclectic, featuring dresses with metallic finishes, sophisticated shirts, classic coats, and cutting-edge knitwear. Special mention goes to Flamingos Vintage Kilo, which will be the main supplier of these garments, offering prices ranging from £29.99 to £189.
Para Flamingos Vintage Kilo, colaborar codo a codo con una marca del calibre de H&M no es solo un logro, sino una oportunidad de oro para reafirmar el valor y la relevancia de la moda vintage y sostenible. This collaboration symbolizes mutual recognition: while H&M enthusiastically embraces the authenticity and uniqueness of second-hand garments, Flamingos Vintage Kilo expands its reach and visibility in the global market. It's an alliance that reinforces the idea that fashion should not only be stylish but also conscious and responsible.
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